North Carolina Azalea Festival

Loading Events

« All Events

  • This event has passed.

Waterfront Street Fair

April 13 - April 15


The 2018 Waterfront Street Fair Presented by Wells Fargo will have plenty of entertainment with our special areas such as the Children’s Area Presented by Wilmington Eye, the Multicultural Area, and our new Music and Beer Garden Area Presented by Wilmington Grill!!  The Waterfront Street Fair will also provide an array food options and shopping opportunities with over 250 Vendors.


We have over 250 vendors at the Street Fair showing and selling goods from handmade crafts to fine commercial products.  We also have tons of food vendors creating the traditional fair favorites such as kettle corn, gyros, and funnel cakes as well as vendors preparing specialties such as Maine lobster rolls, French beignets, fritters, tacos, and BBQ.   Most food vendors will be located on Water Street with a few by the Music & Beer Garden on 2nd Street.

Matthews Motors Lounge

The intersection of Market and Front Streets

Right in the heart of the action, you will find the Matthews Motors Lounge where you can find Azalea Festival merchandise, information, and place to sit and relax while watching ongoing entertainment.   Purchase your official North Carolina Azalea Festival potted azalea here as well!

Classic Car Show

Corner of Market & Second Streets Saturday & Sunday.

Come see the unique automobiles that are part of the local British Motor Club of the Cape Fear and the Cape Fear Chapter of the Antique Automobile Club of America.

Sunday Morning Yoga on the River “How FLOW Can You Go?”

Water Street between Market and Princess Street at Riverfront Park

Join us Sunday at 9:00 am on the river for an all-levels of hip-hop yoga class with Chloe Mackenzie, aka Chlomackie. Get ready to turn up the music for a fierce power flow on the Multicultural Stage. You’ve never done yoga like this, Wilmington. Let’s see how FLOW can you go?

Chloe Mackenzie is a native Wilmingtonian, turned-New-Yorker, now Californian… widely known as the “resident spiritual gangster”. She has a rep for giving the most hard-core, fun and bass-dropping yoga class you will NEVER forget. After teaching yoga for three years in Manhattan, Brooklyn and Oakland, Chloe is honored to return to her hometown to share her two loves: yoga and hip-hop. Yoga is not only for the peaceful meditators… yoga is also for the rebels who want their beats loud and flow strong.

BYOM: Bring your own mat!

North Carolina Azalea Festival Art Walk presented by The Arts Council of Wilmington/NHC

Along the streets of downtown Wilmington

Impactful sculptures by local and regional artists are spread throughout downtown.  Sculptures locations can be found on the Street Fair Map.  More information on the sculptures and the artists can be found on a printable flyer on the Festival website.   Printed flyers can also be picked up at the Festival Office or at the Street Fair Lounge during the Festival.

Children’s Area Presented by Wilmington Eye

This year will be one of the best Children’s Areas on record!  Join us for fun and educational games, crafts, and interactive demos and exhibits!  All activities are FREE!  The area is open from 10am – 6pm on Saturday and 10am to 5pm on Sunday.  The Children’s Area will feature:

  • Eye Screenings with Wilmington Eye
  • Colgate Bright Smiles Dental Screenings
  • Children’s Museum
  • Cape Fear Museum
  • Bounce Houses
  • NHC Library
  • NHC Fire Department
  • Cotton Exchange store vendors
  • Golf Demo with First Tee of Wilmington (Saturday Only)
  • UNCW’s Marine Quest Robotics Activity (Saturday Only)
  • Children’s Variety Show (Saturday 5-6 pm)
  • Local Dance Troupe performances
  • Children’s Acrobatic Activity (Sunday Only)
  • Lowes Foods Demo

NEW: Meet & Greet with Mrs. North Carolina Nichelle Sublett following the Parade on Saturday at the Wilmington Eye tent.

NEW:  Meet & Greet with the Cape Fear Garden Club Azalea Belles between 2-4 pm on Saturday at the Wilmington Eye tent.

NEW: Children’s Variety Show at 5 PM on Saturday featuring a preview from the Thalian Association’s Tarzan, the Snipes Academy Dribblers, and Murry Middle School Acapella Group at the Wilmington Health Stage.

Wilmington Health Children’s Stage Schedule

Saturday, April 14th

12:00-12:30         NC State Court

12:30-1:00           Wilmington Area Queens

1:00-1:30              Wilmington Area Queens

1:30-2:00              Cripple Creek Cloggers

2:00-2:30              Evolution Dance Complex

2:30-3:00              South East Dance Academy

3:00-3:30              DanZquest

3:30-4:00              Coastal Dance Academy

4:00-4:30              TBA

4:30-5:00              DREAMS

5:00-6:00              Children’s VARIETY SHOW

Sunday, April 15th

12:30-1:00           Dance Express Hampstead

1:00-1:30              Dance Express Wilmington

1:30-2:00              Wilmington Conservatory for Fine Arts

2:00-2:30              Wilmington School of Ballet

2:30-3:00              GAFA

3:00-3:30              G.I.R.L.S

3:30-4:00              TBA

4:00-4:30              Snow Productions

4:30-5:00              TBA

Street Fair Music & Beer Garden Presented by Wilmington Grill

The Wilmington Grill Music Stage and beer garden is a great place to catch tunes day and night.  Entry is FREE.  Beverages available for purchase and outdoor games on site.  Listen to your favorite local and regional musicians playing a variety of rock, blues, and folk.

Wilmington Grill will be doing a raffle all weekend on one of their Cape Fear Deluxe Grills with a value of $2287.00.  Swing by their tent in the venue to enter.  Winner will be announced Sunday.


6:30-8:00 pm      Jenny and the Hatch Bros

8:30-10:30 pm    Freeway


12:00-    2:00 pm Matt Walsh

2:00-2:30 pm      Doug Davis

2:30 – 4:00 pm    Dark Water Rising

4:00-5:30 pm      Old Time Music Showcase

5:30-7:30 pm      L Shape Lot

7:30-8:30 pm      Stray Local

8:30-11:00 pm    Vagabond Saints Society- Tom Petty Tribute

Fireworks:  9:00pm over the Cape Fear River


1:00-1:30 pm      Danielle Johnson

1:30-2:30 pm      UNCW Battle of the Bands: The Feebs

2:30-3:15 pm      Jared Michael Cline

3:15-3:45 pm      The Jewell Sisters

3:45-4:15 pm      Jake Newman

4:15-5:00 pm      Train Whistle

Multicultural Stage

Saturday, April 14, 12:30 pm – 6 pm and Sunday, April 15, 12:30 pm – 5 pm


Riverfront Park on Water Street

Join us on Saturday, April 14th and Sunday from 12:30 PM to 6 PM and April 15th, from 12:30 PM -5:00 PM for a FREE multicultural, family-friendly celebration that will showcase different cultures, all flourishing here, in the Greater Cape Region.  The performances are both culturally enriching and entertaining experiences for people of all age.

The multicultural festivities go global beginning Saturday at 9:30 AM at the Azalea Festival Parade with the “Multicultural March of Nations & Float“.   International flags will drape the multicultural float accompanied by multiple ethnic marchers, performers and band members dressed in authentic traditional costumes.

The Multicultural Stage lineup will feature performers and band members, dressed in authentic ethnic costumes that will infuse the City with their rich dance and music from around the world.  The lineup spans the genres of contemporary and classical music from countries such as China, Middle East, Mexico, Polynesia, Hawaii, Japan, Spain, Ireland, Southern and many more. Join us at the International Passport Pavilion next to the Stage and experience an exciting journey to different cultures from around the world.


 Saturday, April 14th

12:30     Multicultural Stage Opening Remarks
12:40     OMNI Percussion Ensemble
1:15        Ballet Folklorico Soul and Heart of Mexico
1:40        Chinese American Friendship Association of North Carolina
2:00        Aloha Ka’naka- Hawaiian Dance Group
2:30        Ballet Folklorico Soul and Heart of Mexico
3:00        TACAS Cloud Faeries & TACAS/ FCC Children’s Folk Dancers
3:20        UNCW Slainte Irish Dance Club
3:40        Ruikyukoku Matsuri Daiko
4:00        Samra-Middle Eastern Tribal Dancers

4:25        Snipes Academy of Arts and Design
4:50        Polynesian Fusion Dance Group
5:20        Cape Fear Cultural Association of India

Sunday, April 15th

12:30     Multicultural Opening Remarks
12:40     Wilmington Chinese American Culture Association
1:15        Ballet Folklorico Orgullo y Alma Latina
1:30        TACAS Cloud Faeries and TACAS/ FCC Children’s Folk Dancers
1:55        Ballet Folklorico – Orgullo y Alma Latina
2:25        Charmiss Farha- Ameribic Fusion Dancers
2:45        Aloha Ka’naka-Hawaiian Dance Group
3:15        Flamenco Carolina
3:50        Walsh Kelley School of Irish Dance
4:10        Snipes Academy of Arts and Design

Vendor Info

Below you will find a list of FAQs regarding being a vendor at our Waterfront Street Fair. If you have any questions about the Waterfront Street Fair please email us at The 2018 Waterfront Street Fair Vendor Application ly-bird registration opens June 5, 2018.

Register for 2018 Waterfront Street Fair

Waterfront Street Fair Vendor FAQs

When is the 2018 North Carolina Azalea Festival Waterfront Street Fair?
The 2018 North Carolina Azalea Festival is April 11-15, 2018. The Waterfront Street Fair takes place that weekend (Friday, Saturday, and Sunday). See schedule below:
Friday, April 13th: 6pm-10pm (Food Vendors only, others optional)
Saturday, April 14th: 10am-6pm (All Vendors)
Saturday, April 14th: 6pm-10pm (Food Vendors only, others optional)
Sunday, April 15th: 10am-6pm (All Vendors)

When is registration?
Early registration is June 5th – July 31st. Regular registration is August 1st – February 15th.

Where is the Waterfront Street Fair?
The Waterfront Street Fair is located in downtown Wilmington, NC on Front and Water Streets.

Can I bring my pet with me?
Sorry, no pets or animals are allowed for any purpose at the Waterfront Street Fair due to city ordinance.

What is your expected attendance?
We anticipate over 200,000 visitors and residents enjoying the Waterfront Street Fair this year.

How does weather affect the Waterfront Street Fair?
We will try and continue the Waterfront Street Fair in rain and wind unless it becomes hazardous. In hazardous situations, we recommend vendors shutting down their booths temporarily.

How do I apply to be a part of the Waterfront Street Fair?
In order to be considered as a vendor for the Waterfront Street Fair, applicants must complete the online application, which is submitted to the North Carolina Azalea Festival Waterfront Street Fair Committee, along with a non-refundable $25.00 mandatory application fee. Upon completion of the online application, you will receive a confirmation email. All requested documentation can be sent to the email address provided, and an application will not be considered unless all documents and photos are submitted. Please note, current insurance information is not needed until you receive an acceptance notification.

How do you choose vendors for the Waterfront Street Fair?
The North Carolina Azalea Festival Waterfront Street Fair Committee is made up of volunteers who donate their time, energy, and resources each year to make the Waterfront Street Fair a success. Ultimately, the decision to accept vendors comes from a combination of the volunteer Waterfront Street Fair Committee, staff, and interns. Applications are reviewed in order, and we give preference to vendors that have all documentation and photos submitted.

I sell ________________. Will the committee accept me?
We have a variety of vendors at the Waterfront Street Fair. If you believe you have a unique, well-made product, we absolutely encourage you to apply.

How can I perform at the Waterfront Street Fair?
There are both roving and stationary performers like jugglers, stilt walkers, magicians, and musical groups (drums, guitar soloist, chorus, etc.). If you are interested in performing, please email

I don’t have access to a computer. Can I complete a paper application?
The Waterfront Street Fair application is solely an online application. If you don’t have a personal computer at home, we recommend your local library. If you absolutely can’t access a computer, please call our office and we would be more than happy to help you complete the application on our end.

How do I know what kind of vendor I am (Arts & Crafts, Commercial, Food)?
Arts & Crafts: artisans creating their own products to sell without a physical store front
Commercial: vendors who have physical store fronts or who are selling merchandise wholesale
Food: vendors who are preparing food on site
**Non-Profit: we accept 10 non-profit booths on a first come, first serve basis for a discounted $75 booth fee. More non-profits can apply, but will have to pay the standard booth fee.

Can I choose my location?
Vendors can select their desired area when registering/paying for their booth(s). Placement is based on a first-pay, first-serve basis to those vendors who have paid in full first. Secondly, we typically try to place returning vendors in the same location if the space is available and worked well for both parties in the past. The Waterfront Street Fair configuration changes often due to construction or other reasons, and we need to be flexible when placing vendors. Due to logistical issues there is a chance that vendors will need to be relocated on-site.
The online application won’t accept my photos. What do I do?
The database will only accept photos under 1MB. Try making your photos smaller by using an online photo editing site (link to PicMonkey), or you can follow these steps below:
Step 1. Call or email our office and explain the issue. We will send you a placeholder photo via email that you can 1) save to your desktop and 2) upload to your application.
Step 2. Submit your application with the placeholder photos.
Step 3. Email us your actual photos as soon as possible – please be sure to include your name and business name (if applicable) so we can match the photos with the correct application.

Do I have to have an NC sales tax ID?
Yes, every vendor is required to have a NC sales tax ID whether you live in North Carolina or another state. To get a NC sales tax ID, please fill out the NC-BR form with the North Carolina Department of Revenue. This can be done online at or by calling 1(877) 252-3052 for more information.

What if I don’t have insurance/what is a COI?
Every vendor is required to provide` up to $1 million in event insurance. If you don’t have insurance, Harold Wells Insurance will provide you with coverage for the three day Waterfront Street Fair during the Azalea Festival. They can be reached at (910) 762-8551. You will be required to submit your Certificate of Insurance (COI) once you have been accepted as a vendor.

I’ve submitted my application – now what?
You will be notified by the Waterfront Street Fair team 2-4 weeks within submission of your application whether you have been accepted or denied. If you have been approved, you will receive directions on how to pay. Please note that spots are not final until they have been paid for in full. Food vendors may have longer to wait for approvals.

Why did I get denied?
Vendors can get denied for a variety of reasons, and a lot of those reasons may not have anything to do with your product. We work hard to make the Waterfront Street Fair diverse and interesting. We do not accept thrift stores or knock-off brands. We also do not accept political or issue-based vendors in efforts to make the Waterfront Street Fair confrontational and a comfortable, enjoyable environment for all. We do not discriminate based on age, race, or gender.

How much is my booth payment/what is included in the cost of the booth?

  • Early Regular Late Vendor
  • Non-Profit Charitable Organizations (space limited) – $100
  • Art and Artisans Vendor – $300
  • Art and Artisan Vendor Double – $600
  • Commercial Vendor – $600
  • Commercial Vendor Double – $1,200
  • Food Vendor (10×10 frontage) – $850
  • Food Vendor Double (10×20 frontage) – $1,600
  • Downtown Business in Waterfront Street Fair Zone (must register by July 31st) – $200

Your booth payment includes space at the Waterfront Street Fair – vendors will be required to provide their own tables, chairs, tents, signage, and etc. Vendors can pay with debit/credit card, check, certified check, or money order.
What if I need power and/or water at my booth?
Please be sure to notate on your initial application that you would like power. Power is an additional fee that will be added on to your booth fee. You will need to provide your own fire extinguisher and your own power cord to hook-up. The Fire Department will be checking booths throughout the Waterfront Street Fair. Please note: Food vendors have power and water already included in their booth fee.

What payment types can vendors accept?
Vendors typically accept cash or check. If you have the ability to accept credit/debit using iSquare or another device, that is acceptable. And all PCI compliance regulations shall be assumed by the vendor.

I’m traveling for the Waterfront Street Fair. Where do you recommend I stay?
The Hilton Wilmington Riverside is the closest property to the Waterfront Street Fair and serves as the Azalea Festival headquarters during the Festival. The rooms fill up quickly, so be sure to reserve yours as soon as possible!

How will I know where my booth is/restrooms/Street Fair Command Center/parking?
We will send out vendor packets prior to the Azalea Festival that include everything you need to know about the Waterfront Street Fair. Each vendor will receive a map depicting parking, restrooms, and etc. Your booth location will be included in this packet. Please note, we won’t be mailing out packets until March. This is to ensure that we give you the most accurate information possible. All vendors will be responsible for checking in on Friday. You can come check-in at any time on Friday between 7AM-5PM.

What if I have to cancel/don’t show up?
We do not give refunds for cancellations. However, under severe circumstances, an approval may be granted for a refund if we are notified in advance.

What else is going on during the North Carolina Azalea Festival?
The North Carolina Azalea Festival has over 50 events with something for everyone! Please visit our website at for event information!

Are there sponsorship opportunities?
Yes! Waterfront Street Fair booths are incorporated into some of our sponsorship opportunities already, and we can absolutely create customized sponsorships. Many opportunities come with ticket packages to our events, such as the Concerts and private networking events & galas. Contact us at if you are interested!

My question isn’t listed. Can someone help me?
Of course! Please call our office Monday-Friday, 9:00 AM to 5:00 PM to talk to one of our Waterfront Street Fair interns, volunteers, or staff. We are eager to help you make this experience incredible!





April 13
April 15
Event Categories:


Wells Fargo


N Water St & S Water St
N Water St & S Water St
Wilmington, NC 28401 United States
+ Google Map