North Carolina Azalea Festival

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Waterfront Street Fair

April 13 - April 15

wellsfargo-colorThe North Carolina Azalea Festival Waterfront Street Fair Presented by Wells Fargo is a free, family event located in downtown Wilmington on Water, Front, Market, and 2nd Streets. Vendor booths cover the entire stretch of the Waterfront Street Fair, and there are many activities. Vendors include face painting, jewelry (made from sea glass to antique buttons), t-shirts, and photography, but there are also new vendors offering wine, hot sauces, candles, and local honey. The food vendors have the staples- funnel cakes, fresh made lemonade, gyros, kettle corn and ice cream.

Register for 2018 Waterfront Street Fair

We hope you enjoyed the 2017 North Carolina Azalea Festival Waterfront Street Fair Presented by Wells Fargo!  Check out all of the great things that happened at the 2017 Street Fair Presented by Wells Fargo:

The Geico Street Fair Lounge was located in the heart of the Street Fair where guests could take a break and charge phones, buy official Azalea Festival merchandise, or get information on all of the different things happening at the Street Fair or Festival. The lounge also hosted a Pilot Meet & Greet:

Pilot Meet and Greet: Pilots of the Bandit Flight Team who performed the Parade’s Flyover came on Saturday to the Geico Lounge.  The team is composed of highly-trained, experienced formation pilots showcasing their love of flying while adding a lasting impression to the Festival!

Community Art Project with Wine and Design of Wilmington (Photo): This year the Festival included an interactive community art project where Street Fair visitors could paint a piece of a giant mural.  The mural depicted many well know areas and scenes around the Wilmington Area.  After the Festival, the finished mural was donated to the Harrelson Center in downtown Wilmington to be displayed.

Azalea Bonsai Styling Seminar: On Saturday the Festival hosted a Bonsai Seminar through the Cape Fear Bonsai Society.  We were pleased to welcome the Bonsai Curator for the Asheville Arboretum, Arthur Joura, to teach us how to make an azalea bonsai.

Helicopter Tours: This year the Azalea Festival incorporated helicopter tours during the Festival through a partnership with local company High Tide Helicopters.  The tours started at $40 per person for a tour around the USS NC Battleship and along the Wilmington Riverfront.

Children’s Area: Our Children’s Area was located on Water St. in the Cotton Exchange parking lot.  The lot was packed with all sorts of children’s entertainment from dance groups performing on the Children’s Stage sponsored by Wilmington Health, two special Meet & Greets with both Peppa Pig from Nick Jr. and Sid the Science Kid from PBS, a ride on choo-choo train, story hour, bounce houses, interactive exhibits, crafts, a special aerial acrobatic rig, and a kids’ planting demo from Home Depot with a take-home plant! Peppa Pig © Astley Baker Davies Ltd / Entertainment One UK Ltd 2003.

Open Mic Night: The Festival hosted an Open Mic night on Saturday.  The open mic night featured six different performances from local musicians at the Cotton Exchange Stage on Water St.

Wells Fargo Celebrity Meet & Greet: The Street Fair hosted Paris Berelc at the Street Fair’s Wells Fargo Meet & Greet.  Paris is known for her acting work in Mighty Med, the first TV series Paris booked shortly after she came to LA. After two seasons, Disney decided to combine Mighty Med with Lab Rats: Elite Force where Paris reprised her role as Skylar Storm. In between shows, Paris was casted as Molly on a Disney Original Movie, Invisible Sister.

Fireworks were also displayed on Saturday night over the Cape Fear River at 9:00pm

Multicultural Stage Sponsored by Piedmont Natural Gas: a FREE two-day multicultural performance line up was held on Saturday and Sunday.  This event was a family-friendly celebration that showcased different cultures, all flourishing here, in the Greater Cape Region.   Performances included authentic costumes, dance and music of some of the best ethnic performing groups and bands representing countries such as China, Middle East, Mexico, Polynesia, Hawaii, Japan, Latin America, Ireland, Southern Cloggers, and many more.

Street Fair Nightly Music Line Up – Liverpool, Caroline Dare, and Jack Jack 180

Vendor Info

Below you will find a list of FAQs regarding being a vendor at our Waterfront Street Fair. If you have any questions about the Waterfront Street Fair please email us at The 2018 Waterfront Street Fair Vendor Application ly-bird registration opens June 5, 2018.

Register for 2018 Waterfront Street Fair

Waterfront Street Fair Vendor FAQs

When is the 2018 North Carolina Azalea Festival Waterfront Street Fair?
The 2018 North Carolina Azalea Festival is April 11-15, 2018. The Waterfront Street Fair takes place that weekend (Friday, Saturday, and Sunday). See schedule below:
Friday, April 13th: 6pm-10pm (Food Vendors only, others optional)
Saturday, April 14th: 10am-6pm (All Vendors)
Saturday, April 14th: 6pm-10pm (Food Vendors only, others optional)
Sunday, April 15th: 10am-6pm (All Vendors)

When is registration?
Early registration is June 5th – July 31st. Regular registration is August 1st – February 15th.

Where is the Waterfront Street Fair?
The Waterfront Street Fair is located in downtown Wilmington, NC on Front and Water Streets.

Can I bring my pet with me?
Sorry, no pets or animals are allowed for any purpose at the Waterfront Street Fair due to city ordinance.

What is your expected attendance?
We anticipate over 200,000 visitors and residents enjoying the Waterfront Street Fair this year.

How does weather affect the Waterfront Street Fair?
We will try and continue the Waterfront Street Fair in rain and wind unless it becomes hazardous. In hazardous situations, we recommend vendors shutting down their booths temporarily.

How do I apply to be a part of the Waterfront Street Fair?
In order to be considered as a vendor for the Waterfront Street Fair, applicants must complete the online application, which is submitted to the North Carolina Azalea Festival Waterfront Street Fair Committee, along with a non-refundable $25.00 mandatory application fee. Upon completion of the online application, you will receive a confirmation email. All requested documentation can be sent to the email address provided, and an application will not be considered unless all documents and photos are submitted. Please note, current insurance information is not needed until you receive an acceptance notification.

How do you choose vendors for the Waterfront Street Fair?
The North Carolina Azalea Festival Waterfront Street Fair Committee is made up of volunteers who donate their time, energy, and resources each year to make the Waterfront Street Fair a success. Ultimately, the decision to accept vendors comes from a combination of the volunteer Waterfront Street Fair Committee, staff, and interns. Applications are reviewed in order, and we give preference to vendors that have all documentation and photos submitted.

I sell ________________. Will the committee accept me?
We have a variety of vendors at the Waterfront Street Fair. If you believe you have a unique, well-made product, we absolutely encourage you to apply.

How can I perform at the Waterfront Street Fair?
There are both roving and stationary performers like jugglers, stilt walkers, magicians, and musical groups (drums, guitar soloist, chorus, etc.). If you are interested in performing, please email

I don’t have access to a computer. Can I complete a paper application?
The Waterfront Street Fair application is solely an online application. If you don’t have a personal computer at home, we recommend your local library. If you absolutely can’t access a computer, please call our office and we would be more than happy to help you complete the application on our end.

How do I know what kind of vendor I am (Arts & Crafts, Commercial, Food)?
Arts & Crafts: artisans creating their own products to sell without a physical store front
Commercial: vendors who have physical store fronts or who are selling merchandise wholesale
Food: vendors who are preparing food on site
**Non-Profit: we accept 10 non-profit booths on a first come, first serve basis for a discounted $75 booth fee. More non-profits can apply, but will have to pay the standard booth fee.

Can I choose my location?
Vendors can select their desired area when registering/paying for their booth(s). Placement is based on a first-pay, first-serve basis to those vendors who have paid in full first. Secondly, we typically try to place returning vendors in the same location if the space is available and worked well for both parties in the past. The Waterfront Street Fair configuration changes often due to construction or other reasons, and we need to be flexible when placing vendors. Due to logistical issues there is a chance that vendors will need to be relocated on-site.
The online application won’t accept my photos. What do I do?
The database will only accept photos under 1MB. Try making your photos smaller by using an online photo editing site (link to PicMonkey), or you can follow these steps below:
Step 1. Call or email our office and explain the issue. We will send you a placeholder photo via email that you can 1) save to your desktop and 2) upload to your application.
Step 2. Submit your application with the placeholder photos.
Step 3. Email us your actual photos as soon as possible – please be sure to include your name and business name (if applicable) so we can match the photos with the correct application.

Do I have to have an NC sales tax ID?
Yes, every vendor is required to have a NC sales tax ID whether you live in North Carolina or another state. To get a NC sales tax ID, please fill out the NC-BR form with the North Carolina Department of Revenue. This can be done online at or by calling 1(877) 252-3052 for more information.

What if I don’t have insurance/what is a COI?
Every vendor is required to provided up to $1 million in event insurance. If you don’t have insurance, Harold Wells Insurance will provide you with coverage for the three day Waterfront Street Fair during the Azalea Festival. They can be reached at (910) 762-8551. You will be required to submit your Certificate of Insurance (COI) once you have been accepted as a vendor.

I’ve submitted my application – now what?
You will be notified by the Waterfront Street Fair team 2-4 weeks within submission of your application whether you have been accepted or denied. If you have been approved, you will receive directions on how to pay. Please note that spots are not final until they have been paid for in full. Food vendors may have longer to wait for approvals.

Why did I get denied?
Vendors can get denied for a variety of reasons, and a lot of those reasons may not have anything to do with your product. We work hard to make the Waterfront Street Fair diverse and interesting. We do not accept thrift stores or knock-off brands. We also do not accept political or issue-based vendors in efforts to make the Waterfront Street Fair confrontational and a comfortable, enjoyable environment for all. We do not discriminate based on age, race, or gender.

How much is my booth payment/what is included in the cost of the booth?

  • Early Regular Late Vendor
  • Non-Profit Charitable Organizations (space limited) – $100
  • Art and Artisans Vendor – $300
  • Art and Artisan Vendor Double – $600
  • Commercial Vendor – $600
  • Commercial Vendor Double – $1,200
  • Food Vendor (10×10 frontage) – $850
  • Food Vendor Double (10×20 frontage) – $1,600
  • Downtown Business in Waterfront Street Fair Zone (must register by July 31st) – $200

Your booth payment includes space at the Waterfront Street Fair – vendors will be required to provide their own tables, chairs, tents, signage, and etc. Vendors can pay with debit/credit card, check, certified check, or money order.
What if I need power and/or water at my booth?
Please be sure to notate on your initial application that you would like power. Power is an additional fee that will be added on to your booth fee. You will need to provide your own fire extinguisher and your own power cord to hook-up. The Fire Department will be checking booths throughout the Waterfront Street Fair. Please note: Food vendors have power and water already included in their booth fee.

What payment types can vendors accept?
Vendors typically accept cash or check. If you have the ability to accept credit/debit using iSquare or another device, that is acceptable. And all PCI compliance regulations shall be assumed by the vendor.

I’m traveling for the Waterfront Street Fair. Where do you recommend I stay?
The Hilton Wilmington Riverside is the closest property to the Waterfront Street Fair and serves as the Azalea Festival headquarters during the Festival. The rooms fill up quickly, so be sure to reserve yours as soon as possible!

How will I know where my booth is/restrooms/Street Fair Command Center/parking?
We will send out vendor packets prior to the Azalea Festival that include everything you need to know about the Waterfront Street Fair. Each vendor will receive a map depicting parking, restrooms, and etc. Your booth location will be included in this packet. Please note, we won’t be mailing out packets until March. This is to ensure that we give you the most accurate information possible. All vendors will be responsible for checking in on Friday. You can come check-in at any time on Friday between 7AM-5PM.

What if I have to cancel/don’t show up?
We do not give refunds for cancellations. However, under severe circumstances, an approval may be granted for a refund if we are notified in advance.

What else is going on during the North Carolina Azalea Festival?
The North Carolina Azalea Festival has over 50 events with something for everyone! Please visit our website at for event information!

Are there sponsorship opportunities?
Yes! Waterfront Street Fair booths are incorporated into some of our sponsorship opportunities already, and we can absolutely create customized sponsorships. Many opportunities come with ticket packages to our events, such as the Concerts and private networking events & galas. Contact us at if you are interested!

My question isn’t listed. Can someone help me?
Of course! Please call our office Monday-Friday, 9:00 AM to 5:00 PM to talk to one of our Waterfront Street Fair interns, volunteers, or staff. We are eager to help you make this experience incredible!





April 13
April 15
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Wells Fargo


N Water St & S Water St
N Water St & S Water St
Wilmington, NC 28401 United States
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