By 2024 the North Carolina Azalea Festival will be a nationally recognized North Carolina signature event with an expansive network of support and financial stability.
A few of the enhanced visions we are working on as part of our strategic plan…
- A highly engaging 75th anniversary in 2022
- $100,000+ revenue generation in “off season”
- Estimated attendance of 500,000
- Partnership/membership in 5-10 statewide organizations/associations
- 5-10 events/programs specifically tailored to a new, niche, and/or minority crowd
- High level of community engagement and partnerships
- Build staff bench and appreciation
- $500,000 in a “Rainy Day” fund
- $1 million in sponsorship revenues annually
- $50,000 in grant revenues annually
- 15% growth in Main Stage concert ticket sales