By 2024 the North Carolina Azalea Festival will be a nationally recognized North Carolina signature event with an expansive network of support and financial stability.

A few of the enhanced visions we are working on as part of our strategic plan…

• A highly engaging 75th anniversary in 2022
• $100,000+ revenue generation in “off season”
• Estimated attendance of 500,000
• Partnership/membership in 5-10 statewide organizations/associations
• 5-10 events/programs specifically tailored to a new, niche, and/or minority crowd
• High level of community engagement and partnerships
• Build staff bench and appreciation
• $500,000 in a “Rainy Day” fund
• $1 million in sponsorship revenues annually
• $50,000 in grant revenues annually
• 15% growth in Main Stage concert ticket sales