April 3-7, 2024



Mission & Strategic Plan

Strategic Plan & Vision

Every non-profit needs a good vision and strategic plan to ensure proper growth and stability. In 2018 the Azalea Festival Board of Directors and staff came together to develop our next strategic plan and vision to take us into 2024.

By 2024 the North Carolina Azalea Festival will be a nationally recognized North Carolina signature event with an expansive network of support and financial stability.

A few of the enhanced visions we are working on as part of our strategic plan…

  • A highly engaging 75th anniversary in 2022
  • $100,000+ revenue generation in “off season”
  • Estimated attendance of 500,000
  • Partnership/membership in 5-10 statewide organizations/associations
  • 5-10 events/programs specifically tailored to a new, niche, and/or minority crowd
  • High level of community engagement and partnerships
  • Build staff bench and appreciation
  • $500,000 in a “Rainy Day” fund
  • $1 million in sponsorship revenues annually
  • $50,000 in grant revenues annually
  • 15% growth in Main Stage concert ticket sales