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Southeast Tourism Society Selects the North Carolina Azalea Festival as a ‘STS Top 20 Event’

Travel industry organization has saluted region’s best events since 1985

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ATLANTA, Ga. December 14, 2016 – The Southeast Tourism Society has selected the North Carolina Azalea Festival as one of the STS Top 20 Events in the Southeast for April 2016.

This year’s North Carolina Azalea Festival is April 6-10, 2016. The STS Top 20 Festival and Event Awards have highlighted programs around the Southeast since 1985.

Travel industry experts select 20 events per month, and STS publicizes them throughout the United States. The complete list is published on two websites: EscapeToTheSoutheast.com and Travel Media Press Room.

The North Carolina Azalea Festival is Wilmington’s annual community celebration and the largest festival of its kind in the state. Founded in 1948, the Azalea Festival has emerged as Wilmington’s premier event.

Each April, a full week of natural beauty, big-name entertainment, festive galas, fun family events and Southern hospitality come together to showcase the charms of the Wilmington area. For community pride and springtime pageantry, the North Carolina Azalea Festival has no equal.

The Festival’s concerts, fairs and special events are attended by 300,000 people.  More than 200,000 are estimated to attend the annual three-day Street Fair, while more than 100,000 gather to watch the Festival Parade. Each event is a celebration, beginning with the traditional arrival of Queen Azalea at the official opening of the five-day event. Stars glitter throughout town as Southern belles and their escorts promenade through lush gardens at the annual garden party. Everywhere the blooming azaleas offer colorful testimony to the rich heritage of coastal Carolina.

“The Southeast Tourism Society’s Top 20 Festival and Event list is an excellent guide for the Southeast’s visitors and residents.  Events selected represent the best, and often most unique, activities in our region,” said Bill Hardman, president and CEO of the Southeast Tourism Society.

Events considered for the STS Top 20 recognition must be at least three years old and have attendance of at least 1,000. Nomination forms and deadlines are available at SoutheastTourism.org or by calling 770-542-1523.

STS, founded in 1983 and headquartered in Atlanta, Ga., is a non-profit organization dedicated to promoting tourism to and within 12 states – Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

 

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sat, Jan 09

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ON SALE: Nov 9 at 11:00 am

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The North Carolina Azalea Festival

80th Festival Patron Sponsorship

thu, Mar 04

ON SALE: Nov 9 at 11:00 am

sat, Apr 10

ON SALE: Nov 9 at 11:00 am

sat, Apr 10

ON SALE: Nov 9 at 11:00 am

sat, Jan 30

ON SALE: Nov 9 at 11:00 am

fri, Apr 09

ON SALE: Nov 9 at 11:00 am

Festival 80 Is Blooming!

Patron Sponsorships ON SALE NOW!

Be part of something extraordinary as we celebrate the 80th North Carolina Azalea Festival, April 7–11, 2027!

ONLY 300 PATRON SPONSORSHIPS AVAILABLE!

Patron Sponsorships are available on a first-come, first-served basis, and your purchase today secures your sponsorship for this historic celebration.

 

The first 50 Patron Sponsorship Packages purchased will include one reserved parking space for the Airlie Luncheon Garden Party, presented by Truist!

Reserved parking is limited to the first 50 Patron Sponsorship Packages purchased, in the order transactions are completed. Limit one reserved parking space per qualifying package. This benefit is not available for subsequent purchases.

Important Purchase Information

  • Online Sales Only: Our Festival office remains temporarily closed for renovations. All Patron Sponsorships must be purchased online.

  • Tickets Delivered November 6: Your electronic tickets will be emailed to the address used at checkout on November 6, 2026.

  • Exclusive Garden Party Opportunity: On November 6, Patron Sponsors will also receive a link to purchase up to 8 additional Airlie Luncheon Garden Party tickets, presented by Truist, while supplies last.

  • Easy Digital Access: Electronic tickets will be available as PDFs and for mobile wallets.

Don’t Miss Your Chance to Be Part of Festival 80

Flowing with Tradition. Blooming with Possibility.