April 7-11, 2021

North Carolina Azalea Festival Presented by Belk Announces Friday Night Concert at the Belk Main Stage Snoop Dogg

WILMINGTON, N.C., March 4, 2016— The North Carolina Azalea Festival is pleased to announce the third concert act on the Belk Main Stage is Snoop Dogg, playing Friday, April 8, 2016, with opening act Doug E. Fresh.  “The Azalea Festival is so excited to have Snoop Dogg join our lineup on the 2016 Belk Main Stage.  Snoop Dogg is an icon in the evolution of Hip Hop and of our generation.  His fame extends out of the music business; as an actor his laid back personality has endeared him to many outside of the hip hop industry.  He is a true entrepreneur, starting many ventures including a YouTube original series, lifestyle products, and a non-profit philanthropy teaching positive values to youth,” said Robby Collins, president of the North Carolina Azalea Festival.  “This is going to be an awesome show unlike any other the Azalea Festival has promoted.”

Tickets to the Snoop Dogg show at the Belk Main Stage on Friday, April 8, 2016 are $46.50.  Showtime is 7:00 pm with doors opening at 5:00 pm.  This is a rain or shine event.  No ticket refunds will be granted.

Tickets to the show will go on sale online only Saturday, March 5th at 9:00 am.  Tickets may be purchased through the North Carolina Azalea Festival website at www.ncazaleafestival.org.  Tickets will go on sale in the North Carolina Azalea Festival Ticket Office on Monday, March 7th at 9:00 am.  Tickets are the same cost whether purchased online or at the Azalea Festival Ticket Office.  The Festival Ticket Office is open Monday – Friday, 9:00 am – 5:00 pm and located at 5725 Oleander Drive, Suite B-7, Wilmington, 28403.

The Belk Main Stage is an outdoor venue located in downtown Wilmington, adjacent to Schwartz Center at 601 North Front Street.  The venue is general admission standing room only.  This is a non-smoking venue.  Chairs, backpacks, umbrellas, any and all weapons/knives, coolers, and alcohol will not be permitted to be brought inside the venue.  All handbags will be inspected.  Food and beverages will be available inside the venue for cash purchase.

Multi-platinum artist, actor and entertainment icon Snoop Dogg is at the forefront of popular culture with award-winning albums and songs, multiple films, lifestyle products, philanthropic efforts, and digital ventures, including his YouTube original series “GGN News.”  Snoop Dogg has sold over 35 million albums worldwide and received multiple GRAMMY® nominations.  Since 1993, he has released thirteen albums and collaborated with artists across all genres of music.  Snoop defines hip-hop history. He’s set records with his seminal album Doggystyle, which debuted at #1 on the Billboard 200 chart and sold over 800,000 copies in the first week.

This past spring, Snoop released his 13th studio album, BUSH, which debuted at No. 1 on Billboard’s Top R&B/Hip-Hop Album chart, marking this as Snoop’s sixth chart topping hit.  Entirely produced by Pharrell Williams, BUSH is a creative experience and cultural exploration that transports listeners through a journey of sight and sound. BUSH is Snoop’s first album on Columbia Records and features collaborations with Gwen Stefani, Kendrick Lamar, Rick Ross and T.I.

Snoop’s non-profit work in the community is commendable, as he established the Snoop Youth Football League (SYFL) in 2005 to give children between the ages of five and 13 the opportunity to participate in youth football and cheer.  SYFL teaches them the values of teamwork, good sportsmanship, discipline, and academics.  Today, SYFL boasts 30 teams, more than 1,200 players and over 75 cheerleaders.


The North Carolina Azalea Festival is excited to announce that Belk, Inc. is sponsoring the Festival’s 2016 Belk Main Stage and renewing its partnership as the 2016 Presenting Sponsor.

“Our partnership with Belk in 2015 greatly enhanced the Festival guest experience,” said Robby Collins, president of the North Carolina Azalea Festival. “Belk shared with us its Southern Musician Showcase winners, which provided entertainment at the Festival Parade, the Airlie Luncheon Garden Party, the Belk Street Fair Stage, and the After Garden Get Down at Bluewater. Additionally, the partnership brought us in-store and on-site promotions for our community, as well as an incredible Belk Lounge at our Street Fair. We cannot wait to see what new Festival enhancements this expanded partnership with Belk will bring to Festival attendees at the Belk Main Stage and throughout the Festival.”

“Belk is honored to be back at the Azalea Festival as the title sponsor of one of the South’s most beloved celebrations and to have our Southern musicians on the Belk Main Stage,” said Jon Pollack, Belk executive vice president of marketing, sales promotion and eCommerce. “We know the important role community festivals play in the south, and the Azalea Festival is a respected tradition in North Carolina.”


The Belk Main Stage will be the site for headlining entertainment musical artists for the 2016 North Carolina Azalea Festival Presented by Belk.  This year’s lineup includes North Carolina’s own The Avett Brothers, scheduled to play Thursday, April 7th, and Chase Rice with Kane Brown on Saturday, April 9th.

About the North Carolina Azalea Festival

Since its inception in 1948, the North Carolina Azalea Festival has blossomed into an extended weekend celebration that attracts more than 300,000 people and generates more than $51 million for the local economy. The Festival showcases our community’s rich array of artwork, gardens, history and culture through recreational, educational and family-oriented events.

About Belk, Inc.

Belk, Inc., a private department store company based in Charlotte, N.C., is the home of Modern. Southern. Style. with 293 Belk stores located in 16 Southern states and a growing digital presence. Belk is a portfolio company of Sycamore Partners, a private equity firm based in New York. Belk and www.belk.com offer a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, Instagram, YouTube and Google Plus, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

The North Carolina Azalea Festival Thanks Its Sponsors

Miller Lite
Hilton Wilmington Riverside
Wells Fargo
Duke Energy
LM Restaurants
New Hanover Regional Medical Center
R.A. Jeffreys
UNC Wilmington
BB & T
Wilmington Health
BlueCross and BlueShield of NC
Coastal Carolina Neonatology/Coastal Children’s Services
Live Oak Bank
MassMutual Financial Group
NewBridge Bank
North Carolina Ports
Parkway of Wilmington
SEPI Engineering & Construction