North Carolina Azalea Festival

Belk To Serve as the Presenting Sponsor for the 2015 North Carolina Azalea Festival

WILMINGTON, N.C., February 18, 2015 — The North Carolina Azalea Festival board is excited to announce Belk, the nation’s largest family owned and operated department store, as the Festival’s official Presenting Sponsor for 2015.

“Our partnership with Belk takes the Festival to another level in terms of regional and national exposure,” said Liz Carroll, president of the North Carolina Azalea Festival. We are thrilled to have their support and look forward to bringing festival-goers all the benefits that this partnership creates. From a branding and marketing perspective, we couldn’t think of a better fit for our presenting sponsor. Belk believes that being Southern is not a geographic limitation; it’s a state of mind. We couldn’t agree more.”

“Belk is honored to be the title sponsor of one of the South’s most beloved celebrations,” said Jon Pollack, Belk executive vice president of marketing, sales promotion and eCommerce. “We know the important role community festivals play in the south, and the Azalea Festival is a respected tradition in North Carolina.”

To kick off this partnership, the Festival has planned an in-store ticket blitz on Saturday, February 21st at the Belk in Mayfaire and on Saturday, February 28th at the Belk in Independence Mall. The Festival staff will give away tickets to certain events and raffle them off in various departments of the store every half hour throughout the day.

The raffles are scheduled for the following times:

  • Saturday, February 21 from 1–3 p.m. at the Mayfaire Belk
  • Saturday, February 28 from 1–3 p.m. at the Independence Mall Belk
  • 1 p.m. – (2) Alan Jackson concert tickets in the boot department
  • 1:30 p.m. – (4) Cole Bros. Circus tickets in the children’s department
  • 2 p.m. – (2) Garden Party tickets in the dress department
  • 1 p.m. – (2) Nelly concert tickets in the jewelry department
  • 1:30 p.m. – (2) Garden Party tickets in the hat department
  • 2 p.m. – (4) Parade bleacher tickets in the children’s department

To be entered to win, a guest must be present 15 minutes in advance at the appropriate department and register to win.  Guests who allow the Festival to post photos of themselves on social media in Belk gear from the appropriate section with receive a second raffle ticket, doubling their chances of winning.  Festival photographers will take group pictures of guests wearing garden party hats, cowboy boots, etc.  Participants can check the Festival’s Facebook, Twitter, and Instagram posts throughout the day with more event details.

For more information on the upcoming 68th Annual North Carolina Azalea Festival, visit www.ncazaleafestival.org or contact Executive Director Alison Baringer at alison@ncazaleafestival.org or (910) 216-9400.

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation’s largest family owned and operated department store company with 300 Belk stores located in 16 Southern states and a growing digital presence.  Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

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